Coaching for clarity, connection, and the work in between.

I’ve spent my life building rooms where leadership gets real.

For 25+ years, I scaled a design firm into a national brand agency. I made the big calls. Missed a few too. I know what leadership costs when you do it alone — and how much lighter it becomes when you don’t.

That’s why I coach.

Coaching for clarity, connection, and the work in between.

I’ve spent my life building rooms where leadership gets real.

For 25+ years, I scaled a design firm into a national brand agency. I made the big calls. Missed a few too. I know what leadership costs when you do it alone — and how much lighter it becomes when you don’t.

That’s why I coach.

VR portrait

As a Vistage Chair, I lead confidential peer groups for CEOs and founders who are still building — companies, teams, and themselves. No theory. No fluff. Just sharp, steady, real-time leadership work.

Along the way, something shifted for me.

I discovered Integrative Attachment Theory (IAT), and with it, a lens for patterns I couldn’t name. It helped me see what I’d been stuck inside — and gave me tools to move through it. That work grounded me. Made me present. And gave me the clarity I now help others find.

Leadership starts with presence.
Connection sharpens instinct.

No one builds alone.

As a Vistage Chair, I lead confidential peer groups for CEOs and founders who are still building — companies, teams, and themselves. No theory. No fluff. Just sharp, steady, real-time leadership work.

Along the way, something shifted for me.

I discovered Integrative Attachment Theory (IAT), and with it, a lens for patterns I couldn’t name. It helped me see what I’d been stuck inside — and gave me tools to move through it. That work grounded me. Made me present. And gave me the clarity I now help others find.

Leadership starts with presence.
Connection sharpens instinct.

No one builds alone.

Letters from
Sunday Morning

The weekly practice that started it all.
Before we work together, get a feel for how I see the world. Each week, I write a letter — not advice, but an invitation to pause and reconnect with what matters.

Ways to work together

Running Peer Groups. Coaching. Speaking and Learning
Three doors in. All grounded in clarity, connection, and emotional fluency.

Vistage Peer Group

For CEOs and business owners who are still building. I chair confidential, invite-only peer groups through Vistage. Leaders bring real decisions, pressure, and blind spots into the room. What they get back: clarity, challenge, perspective — and a room that makes them better. The smartest person in the room is the room.

1:1 Coaching

For leaders seeking clarity in work, life, or both. Using IAT, we uncover the patterns behind how you lead, relate, and respond — and begin shifting them with intention. The result: more presence, more steadiness, and more freedom to lead in a way that feels true.

Speaking and Learning

Talks and workshops on attachment, leadership presence, and emotional fluency — built to spark clarity and shift how people show up. Note: My CEO peer group work happens exclusively through Vistage.

Vistage Peer Group

For CEOs and business owners who are still building. I chair confidential, invite-only peer groups through Vistage. Leaders bring real decisions, pressure, and blind spots into the room. What they get back: clarity, challenge, perspective — and a room that makes them better. The smartest person in the room is the room.

1:1 Coaching

For leaders seeking clarity in work, life, or both. Using IAT, we uncover the patterns behind how you lead, relate, and respond — and begin shifting them with intention. The result: more presence, more steadiness, and more freedom to lead in a way that feels true.

Speaking and Learning

Talks and workshops on attachment, leadership presence, and emotional fluency — built to spark clarity and shift how people show up. Note: My CEO peer group work happens exclusively through Vistage.

My approach

This isn’t mindset coaching.
It’s leadership from the inside out.

We pause. We uncover. We rewire.
We build something new —
so you can lead with clarity and confidence

It’s nervous system.
It’s attachment.
It’s leadership in practice.

Letters from
Sunday Morning

Every Sunday, I write a letter that invites clarity.
One that might land closer than expected.
One that might meet you right where you are.

A suit doesn’t make the man.

Jun 15, 2025

A suit doesn’t make the man.

Jun 15, 2025

The quiet gift of Mrs. Flowers

Nov 29, 2024

The quiet gift of Mrs. Flowers

Nov 29, 2024

The little stone in your shoe.

Jun 22, 2025

The little stone in your shoe.

Jun 22, 2025

View all

View all

Black and white portrait of a man with a beard and glasses

Victor Rivera

Clarity, connection, and the work in between.

Hey, it's Sunday Morning.

If you're curious about working together, or just want a weekly letter in your inbox, send me an email.

hello@sundaymorning.coach

Include “fluency” in the subject line, and your first strategy session is on me.

Copyright 2025. All rights reserved.

Black and white portrait of a man with a beard and glasses

Victor Rivera

Clarity, connection, and the work in between.

Hey, it's Sunday Morning.

If you're curious about working together, or just want a weekly letter in your inbox, send me an email.

hello@sundaymorning.coach

Include “fluency” in the subject line, and your first strategy session is on me.

Copyright 2025. All rights reserved.